Pret makes a double win
You might not know this, but staff at Pret A Manger are not only allowed to give out free coffee, they’re positively encouraged to do so.
They’re told to pick a certain quota of people per shift and brighten up their day with a free brew, or mug of their particularly good coffee. This is ‘surprise and delight’ marketing at it’s finest, however, whilst in a store the other day, it made me think of another great win this gives the company and staff.
Watch the video below to hear my thoughts.
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